00481nam a2200157Ia 450000100060000000800410000602000180004704000130006508200220007810000230010024501080012326000360023130000110026754600070027865000380028542758140425s9999    xx            000 0 und d  a9780805857887  cPK-LaUMT  aR 658.8342bKRU-C  aKrugman, Edward P.  aConsumer behavior and advertising involvementbselected works of Herbert E. KrugmancKrugman, Edward P.  aNew York,USA:bRoutledge,c2008  a344 p.  aEN  aAdvertising-Psychological aspects