TY  - BOOK
AU  - Gibbs, Richard
AU  - Humphries, Andrew
TI  - Strategic alliances & marketing partnerships: Gaining competitive advantage through collaboration and partnering
SN  - 9780749457181
U1  -  658.046 
PY  - 2009///
CY  - London,UK
PB  - Kogan Page
KW  - Marketing
ER  -