TY  - BOOK
AU  - Bruner, Gordon C.
AU  - Hensel, Paul J.
AU  - James, Karen E.
TI  - Marketing scales handbook: a compilation of multi-item measures for consumer behavior & advertising
SN  - 1587992051
U1  - 658.83028 
PY  - 2005///
CY  - Mason,USA
PB  - Thomson
KW  - Marketing-Handbook
ER  -