00667nam a2200229Ia 4500 40483 OSt 20170506110655.0 140423s9999 xx 000 0 und d 1587992051 PK-LaUMT 658.83028 BRU-M Bruner, Gordon C. Marketing scales handbook a compilation of multi-item measures for consumer behavior & advertising Bruner, Gordon C.<>Hensel, Paul J.<>James, Karen E. Mason,USA: Thomson, 2005 842 p. EN Marketing-Handbook Hensel, Paul J. James, Karen E. BK ddc 39664 39664 0 0 ddc 0 0 01 01 2014-04-23 0 658.83028 BRU-M 41449 2014-05-05 00:00:00 2014-05-05 BK 0 0 ddc 0 0 01 01 2014-06-25 0 MRB 658.83028 BRU-M 990035 2014-06-25 00:00:00 2014-06-25 BK 0 0 ddc 0 0 01 01 2014-06-25 0 MRB 658.83028 BRU-M 990036 2014-06-25 00:00:00 2014-06-25 BK 0 0 ddc 0 0 01 01 2014-06-25 0 MRB 658.83028 BRU-M 990037 2014-06-25 00:00:00 2014-06-25 BK