00358nam a2200145Ia 450000100060000000800410000602000150004704000130006208200180007510000170009324500370011026000470014730000110019454600070020539123140423s9999    xx            000 0 und d  a0195667581  cPK-LaUMT  a 658.8bAPT-S  aApte, Govind  aServices marketingcApte, Govind  aNew Delhi,India:bOxford University,c2004  a440 p.  aEN