TY  - BOOK
AU  - Andreasen, Alan R.
TI  - Marketing research that won't break the bank: a practical guide to getting the information you need
SN  - 0787964190
U1  - R 658.83 
PY  - 2002///
CY  - San Francisco,USA
PB  - Jossey-Bass
KW  - Marketing research
ER  -