TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - McGuiggan, Robyn L.
AU  - Perreault, William D., Jt. Auth.
AU  - Quester, Pascale G.
TI  - Basic marketing: a managerial perspective
SN  - 007470835X
U1  -  658.8 
PY  - 2003///
CY  - Boston,USA
PB  - McGraw-Hill
KW  - Making-Australia
ER  -