00681nam a2200229Ia 4500 32293 140417s9999 xx 000 0 und d 007470835X PK-LaUMT 658.8 BAS- McCarthy, E. Jerome Basic marketing a managerial perspective McCarthy, E. Jerome<>McGuiggan, Robyn L.<>Perreault, William D., Jt. Auth.<>Quester, Pascale G. 3rd Boston,USA: McGraw-Hill, 2003 743 p. EN Making-Australia McGuiggan, Robyn L. Perreault, William D., Jt. Auth. Quester, Pascale G. BK 32035 32035 0 0 0 0 01 01 2014-04-17 1 1 658.8 BAS- 34070 2018-09-19 00:00:00 2017-05-11 2014-05-03 BK