TY  - BOOK
AU  - George, Michael L.
AU  - James Works
AU  - Kimberly Watson-Hemphill
TI  - Fast innovation: achieving superior differentiation, speed to market, and increased profitab
SN  - 0-07-145789-5
U1  -  658.4063 
PY  - 2005///
CY  - New York,USA
PB  - McGraw-Hill
ER  -