TY  - BOOK
AU  - Raymond W. Laforge
AU  - Thomas N. Ingram
AU  - William O. Bearden
TI  - Marketing: principles and perspectives
SN  - 0-07-121430-5
U1  -  658.8 
PY  - 2004///
CY  - Boston,USA
PB  - McGraw-Hill
ER  -