00422nam a2200145Ia 450000100060000000800410000602000180004704000130006508200200007810000190009824501070011726000340022430000110025854600070026926372140414s9999    xx            000 0 und d  a0-7494-3898-3  cPK-LaUMT  a 658.404bGEN-C  aMichael Gentle 4aThe CRM project management handbookbbuilding realistic expertations and managing riskcMichael Gentle  aLondon,UK:bKogan Page,c2002  a227 p.  aEN