TY  - BOOK
AU  - Al Halborg
AU  - Caroline Ross
AU  - Dennis Adcock
AU  - Ray Bradfield
TI  - Marketing: principle and practice
SN  - 0-273-60734-0
U1  -  658.8 
PY  - 1995///
CY  - London,UK
PB  - Pitman Publishing
KW  - Marketing
ER  -