TY  - BOOK
AU  - Bearden, William O.
AU  - Ingram, Thomas N.
AU  - LaForge. Raymond W.
TI  - Marketing: Principles & Prespectives
SN  - 0-07-118025-7
U1  -  658.8 
PY  - 2001///
CY  - Boston,USA
PB  - McGraw-Hill
KW  - Marketing
ER  -