00438nam a2200169Ia 450000100060000000800410000602000180004704000130006508200190007810000170009724500600011425000080017426000500018230000110023254600070024370000180025020568140408s9999    xx            000 0 und d  a0-13-242652-8  cPK-LaUMT  aR 658.8bEVA-M  aBarry Berman  aMarketing:bTest item filecBarry Berman<>Joel R. Evans  a7th  aUpper Saddle River,USA:bPrentice Hall,c1987  a466 p.  aEN  aJoel R. Evans