00378nam a2200157Ia 45000010005000000080041000050200015000460400013000610820018000741000017000922450051001092500008001602600034001683000011002025460007002131586140313s9999    xx            000 0 und d  a0030767083  cPK-LaUMT  a 658.8bASS-M  aHenry Assael  aMarketingbprinciples & strategycHenry Assael  a2nd  aNew York,USA:bH. B. C,c1993  a771 p.  aEN