TY  - BOOK
AU  - Geok Theng Lau
AU  - Swee Hoon Ang
AU  - Yanmin Gu
TI  - Principles of marketing: An Asian case book
SN  - 0-13-027092-x
U1  -  658.8 
PY  - 2000///
CY  - New York,USA
PB  - Prentice Hall
KW  - Marketing
ER  -