TY  - BOOK
AU  - Randall G. Chapman
TI  - Brandmaps: The competitive marketing strategy game
SN  - 0-13-597451-8
U1  -  808.800285 
PY  - 1997///
CY  - Upper Saddle River,USA
PB  - Prentice Hall
KW  - Marketing-Computer programs
ER  -