00440nam a2200181Ia 4500 16484 140404s9999 xx 000 0 und d 0-13-757188-7 PK-LaUMT R 659.10973 BLY-A Robert W. Bly Advertising manager's handbook Robert W. Bly 2nd Paramus,USA: Prentice-Hall, 1999 770 p. EN BK 16934 16934 0 0 0 0 01 01 2014-04-04 0 R 659.10973 BLY-A 18065 2014-04-22 00:00:00 2014-04-22 BK