02652nam a22002417a 4500 20260804172438.0 260804s2023 |||||||| |||| 00| 0 eng d 9781032160924 PK-LaUMT 302.231 PAC-E Pacheco, Dan 14774 Experimenting with emerging media platforms : field testing the future / Dan Pacheco New York : Routledge, 2023 xii, 199 p. Index present "Experimenting with Emerging Media Platforms teaches students in media tracks - journalism, advertising, film and public relations - how to independently field-test and evaluate emerging technologies that could impact how media is produced, consumed and monetized in the future. Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarise yourself with current technology including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book's companion website and social media channels, where the author will post links to further reading, coding templates for simple projects, and short video tutorials. Built around an established course being taught by the author and informed by over 20 years' experience in media industries, Experimenting with Emerging Media Platforms is essential reading for aspiring media professionals and students undertaking courses such as Emerging Media, Media Innovation and Media Startups. For additional resources, please see the companion website: https://www.emergingmediaplatforms.com/"-- Provided by publisher Eng Mass media-Technological innovations 11496 Digital media-Technological innovations 14775 Online social networks 14776 Social media BK 141910 141910 0 0 0 0 01 01 2026-08-04 0 302.231 PAC-E 153434 2026-08-04 17:26:30 2026-08-04 BK