01815nam a22002177a 4500 20260715170152.0 260715s2023 |||||||| |||| 00| 0 eng d 9781032321646 PK-LaUMT 338.4761510954 NAN-S Nandy, Mithun 13686 Strategic pharmaceutical marketing management in growth markets / Mithun Nandy London : Routledge, 2023 xix, 268 p. Includes bibliographical references and index. "India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of the global demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organisational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision making, and international marketing"-- Provided by publisher Eng Drugs-India-Marketing 13687 Pharmaceutical idustry-India 13688 BK 141441 141441 0 0 0 0 HSC HSC 2026-07-15 0 338.4761510954 NAN-S 153610 2026-07-15 17:02:12 2026-07-15 BK