managing the digital firm Laudon, Kenneth C. creator Laudon, Jane Price Traver, Carol G. text Harlow Pearson 2026 18th ed. monographic eng

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various pagings Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps you develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results. The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability, cloud computing and analytics. Other topics receiving fresh coverage include Internet of Things (IoT), big data and business intelligence Kenneth C. Laudon, Jane Price Laudon and Carol G. Traver Index present Eng Business and Management Management information systems T 658.4038 LAU-M 9781292482590 260604 20260722143024.0