TY  - BOOK
AU  - Horton,Simon
TI  - Change their mind: six steps to persuade anyone, anytime 
SN  - 9781292406794
U1  - 153.852 
PY  - 2024///
CY  - Harlow
PB  - Pearson
KW  - Persuasion (Psychology)
KW  - Persuasion (Psychology) in organizations
N1  - Includes bibliographical references and index
N2  - "This book is about persuading people to change their mind. In this book, we're going to lay out six simple steps for you to successfully change anyone's mind"-- Provided by publisher
ER  -