TY  - BOOK
AU  - Michael,Justin
AU  - Nimchinski,Julia
TI  - Reinventing virtual events: how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance 
SN  - 9781394159253
U1  - 621.382 
PY  - 2023///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Business meetings
KW  - Special events Planning
KW  - Teleconferencing
N1  - Index present
N2  - GTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks
ER  -