01382nam a22002417a 4500 20260514160008.0 260514s2023 |||||||| |||| 00| 0 eng d 9781394159253 PK-LaUMT 621.382 MIC-R Michael, Justin 11779 Reinventing virtual events : how to turn ghost webinars into hybrid go-to-market simulations that drive explosive attendance / Justin Michael and Julia Nimchinski New Jersey : John Wiley & Sons, 2023 xv, 272 p. Index present GTM Games creates hybrid events that are compelling and use innovative techniques like mash-ups and role reversals. It's invite only and membership based. This book will be a playbook on how to revamp and innovate with virtual events by an in-demand company making waves in this space. Julia invented Go-To-Market cross-training, and it started a movement. Professionals traded roles and lives in interactive drills vs. flat webinar panels. The NTS pyramid of learning speaks to 90% retention when participants coach and teach each other in a real-world scenario vs. the prevailing status net flicks. Eng Business meetings 11780 Special events Planning 11781 Teleconferencing 11782 Nimchinski, Julia 11783 BK 140786 140786 0 0 0 0 01 01 2026-05-14 0 621.382 MIC-R 152634 2026-05-14 16:00:20 2026-05-14 BK