TY  - BOOK
AU  - Smith,Mickey C.
TI  - Pharmaceutical marketing: strategy and cases 
SN  - 9781560241102
U1  - 615.10688 
PY  - 1991///
CY  - New York
PB  - Pharmaceutical Products Press
KW  - Drugs-Marketing
KW  - Pharmaceutical industry
N1  - Includes bibliographical references and index
ER  -