TY - BOOK AU - Ennew, Christine AU - Ennew,Christine AU - Watkins,Trevor AU - Wright,Mike TI - Marketing financial services T2 - The Marketing series SN - 9781032504643 U1 - 332.10688 20 PY - 2025/// CY - London PB - Routledge KW - Financial services industry KW - Great Britain KW - Bank marketing KW - Advertising ER -