TY  - BOOK
AU  - Lawson,Alison
AU  - Hancock,Charles
TI  - Doing marketing research: alternative methods for market sensing 
SN  - 9781032972244
U1  - 658.83072 
PY  - 2025///
CY  - London
PB  - Routledge
KW  - Marketing research
KW  - Methodology
KW  - Consumers
KW  - Research
KW  - Qualitative research
ER  -