TY  - BOOK
AU  - Nordgren,Loran F.
AU  - Schonthal,David
TI  - The human element: overcoming the resistance that awaits new ideas 
SN  - 9781119765042
U1  - 153.852 23
PY  - 2022///
CY  - Hoboken
PB  - John Wiley
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Disruptive technologies
N1  - Includes index
ER  -