TY  - BOOK
AU  - Cwalina,Wojciech
AU  - Falkowski,Andrzej
AU  - Newman,Bruce I.
TI  - Political marketing: theoretical and strategic foundations 
SN  - 9780765622914 (hardcover : alk. paper)
U1  - 324.73 22
PY  - 2014///
CY  - New Delhi
PB  - DBS Imprints
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
KW  - Political aspects
ER  -