00587cam a2200193 i 45000010009000000050017000090080041000260200018000670400013000850820022000981000023001202450076001432600047002193000022002666500022002886500023003106500034003337000026003671976437920201007102903.0170628s2018 cau b 001 0 eng c a9781503605077 cPK-LaUMT00a153.35223bCRO-C1 aCronin, Matthew A.14aThe craft of creativity /cby Matthew A. Cronin and Jeffrey Loewenstein aStanford :bStanford Business Books,c2018 axi, 269 p.c23 cm 0aCreative ability. 0aCreative thinking. 0aCreative ability in business.1 aLoewenstein, Jeffrey,