00976cam a22002417i 4500999001900000001000900019005001700028008004100045020001800086040001300104082002500117100002100142245014200163260005000305300004200355650004000397650004000437650004300477650004600520650004900566942000700615952011200622  c108484d1084841900932920181020100657.0160309s2016    onca     b    001 0 eng    a9781442647992  cPK-LaUMT04a324.70973223bNEW-M1 aNewman, Bruce I.14aThe marketing revolution in politics :bwhat recent U.S. presidential campaigns can teach us about effective marketing /cBruce I. Newman  aToronto :bUniversity of Toronto Press,c2016  axi, 205 p. :billustrations ;c24 cm. 0aPolitical campaignszUnited States. 0aCampaign managementzUnited States. 0aAdvertising, PoliticalzUnited States. 0aCommunication in politicszUnited States. 0aMarketingxPolitical aspectszUnited States.  cBK  00104070a01b01d2018-10-20l1o324.70973 NEW-Mp126029r2022-09-21 00:00:00s2022-09-20w2018-10-20yBK