TY  - BOOK
AU  - Newman,Bruce I.
TI  - The marketing revolution in politics: what recent U.S. presidential campaigns can teach us about effective marketing 
SN  - 9781442647992
U1  - 324.70973 23
PY  - 2016///
CY  - Toronto
PB  - University of Toronto Press
KW  - Political campaigns
KW  - United States
KW  - Campaign management
KW  - Advertising, Political
KW  - Communication in politics
KW  - Marketing
KW  - Political aspects
ER  -