00852cam a22002297i 4500 108484 108484 19009329 20181020100657.0 160309s2016 onca b 001 0 eng 9781442647992 PK-LaUMT 324.70973 23 NEW-M Newman, Bruce I. The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman Toronto : University of Toronto Press, 2016 xi, 205 p. : illustrations ; 24 cm. Political campaigns United States. Campaign management United States. Advertising, Political United States. Communication in politics United States. Marketing Political aspects United States. BK 0 0 0 0 01 01 2018-10-20 1 324.70973 NEW-M 126029 2022-09-21 00:00:00 2022-09-20 2018-10-20 BK