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Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold

By: Lindstrom, Martin.
Contributor(s): Seybold, Patricia B.
Material type: materialTypeLabelBookPublisher: London ; Sterling, VA : Kogan Page, 2003Description: xvi, 316 p. : ill., maps ; 24 cm.ISBN: 0749438673 (hardcover).Subject(s): Brand name products | Child consumers | Advertising and children | Marketing researchDDC classification: 658.834083
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