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Consumer behaviour / Zubin Sethna & Jim Blythe

By: Sethna, Zubin.
Contributor(s): Blythe, Jim.
Material type: materialTypeLabelBookPublisher: London : Sage Publications, 2016Edition: 3rd ed.Description: xxi, 499 p. : color illustrations ; 25 cm.ISBN: 9781473919136.Subject(s): Consumer behavior | Consumer behaviorDDC classification: 658.8342
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LRC University of Management and Technology Lahore.

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658.8342 SET-C (Browse shelf) Available 114416

Previous editions written solely by Blythe.

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