Consumer behaviour / Zubin Sethna & Jim Blythe
By: Sethna, Zubin.
Contributor(s): Blythe, Jim.
Material type:
BookPublisher: London : Sage Publications, 2016Edition: 3rd ed.Description: xxi, 499 p. : color illustrations ; 25 cm.ISBN: 9781473919136.Subject(s): Consumer behavior | Consumer behaviorDDC classification: 658.8342
| Current location | Call number | Status | Date due | Barcode |
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LRC University of Management and Technology Lahore.
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658.8342 SET-C (Browse shelf) | Available | 114416 |
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| 658.8342 SCH-C Consumer behavior | 658.8342 SCH-C Consumer behavior | 9th | 658.8342 SCH-C Consumer behavior / | 658.8342 SET-C Consumer behaviour / | 658.8342 SHE-C Customer behavior consumer behavior and beyond | 658.8342 SHE-C Customer behavior a managerial perspective | 658.8342 SOC- Social marketing in action / |
Previous editions written solely by Blythe.
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