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The IBM way : Insights into the world's most successful mark Rodgers, F. G. Buck<>Shook, Robert L., J.A.

By: Rodgers, F. G. Buck.
Contributor(s): Shook, Robert L., J.A.
Material type: materialTypeLabelBookPublisher: 1986Description: 235 p.ISBN: 0-06-015522-1.Subject(s): Computers-marketing-case studiesDDC classification: 338.7610040973
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UMT Main Campus

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338.7610040973 ROD-I (Browse shelf) Available 9758

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