The Hummer and the Mini : navigating the contradictions of the new trend landscape / Robyn Waters
By: Waters, Robyn.
Material type:
BookPublisher: New York : Portfolio, 2006Description: xv, 222 p. : ill. ; 22 cm.ISBN: 1591841364; 9781591841364.Subject(s): Marketing research | New products | Fads | Consumer behavior -- ForecastingDDC classification: 658.83
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UMT Main Campus
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658.83 WAT-H (Browse shelf) | Available | 114139 |
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| 658.83 TUL-M Marketing research: Measurement & method | 658.83 TUL-M Marketing research measurement & method | 658.83 TUL-M Marketing research measurement & method | 658.83 WAT-H The Hummer and the Mini : | 658.83 WES-M The market research audit: A structured self-assessment to analyze the effectiveness of your market. . | 658.83 WIL-M Marketing reseach [+CD] an integrated approach | 658.83 WIL-M Marketing reseach [+CD] an integrated approach |
Includes index.
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