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The Hummer and the Mini : navigating the contradictions of the new trend landscape / Robyn Waters

By: Waters, Robyn.
Material type: materialTypeLabelBookPublisher: New York : Portfolio, 2006Description: xv, 222 p. : ill. ; 22 cm.ISBN: 1591841364; 9781591841364.Subject(s): Marketing research | New products | Fads | Consumer behavior -- ForecastingDDC classification: 658.83
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UMT Main Campus

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658.83 WAT-H (Browse shelf) Available 114139

Includes index.

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