Chief culture officer : how to create a living, breathing corporation / Grant McCracken
By: McCracken, Grant David.
Material type:
BookPublisher: New York, NY : Basic Books, 2009Description: 262 p. ; 22 cm.ISBN: 9780465018321 (alk. paper) :; 0465018327 (alk. paper).Subject(s): Management -- Social aspects | Popular culture -- Economic aspects | New products -- Social aspects | Organizational changeDDC classification: 658 Summary: Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
| Current location | Call number | Copy number | Status | Date due | Barcode |
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UMT Main Campus
Welcome to LRC UMT Main Campus Lahore |
658 MCC-C (Browse shelf) | Available | 114072 | ||
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UMT Main Campus
Welcome to LRC UMT Main Campus Lahore |
658 MCC-C (Browse shelf) | C. 2 | Available | 114214 |
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the American corporation needs a new professional--a Chief Culture Officer--who would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in America and the world.
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