The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman

By:

Roman, Kenneth

Material type: Text

TextPublication details: New York : Palgrave Macmillan, 2009Description: xiv, 282 p., [8] p. of plates : ill. ; 25 cmISBN:

9780230100367

Subject(s):

DDC classification:

659.092 22 ROM-K

Summary: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

Item type:

Books

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Current library	Call number	Status	Date due	Barcode
UMT Main Campus	659.092 ROM-K (Browse shelf(Opens below))	Available		114078

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Previous	659 WHI-D Do-It-Yourself advertising, direct mail, and publicity : Rea	659.09 FOX-M The mirror makers : A history of American advertising	659.09 FOX-M The mirror makers : A history of American advertising	659.092 ROM-K The king of Madison Avenue :	659.1 AAK-A Advertising management	659.1 AAK-A Advertising management	659.1 ADV- Advertising	Next

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

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The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman

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