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The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman

By: Material type: TextTextPublication details: New York : Palgrave Macmillan, 2009Description: xiv, 282 p., [8] p. of plates : ill. ; 25 cmISBN:
  • 9780230100367
Subject(s): DDC classification:
  • 659.092 22 ROM-K
Summary: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
Item type: Books
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Current library Call number Status Date due Barcode
UMT Main Campus 659.092 ROM-K (Browse shelf(Opens below)) Available 114078

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

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