The king of Madison Avenue : David Ogilvy and the making of modern advertising / Kenneth Roman
By: Roman, Kenneth.
Material type:
BookPublisher: New York : Palgrave Macmillan, 2009Description: xiv, 282 p., [8] p. of plates : ill. ; 25 cm.ISBN: 9780230100367.Subject(s): Advertising executives -- United States | Advertising agencies -- United States -- History -- 20th century | Advertising -- United States -- History -- 20th centuryDDC classification: 659.092 Summary: Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
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