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Applying brand value co-creation framework to textile retail industry : a case of Nishat Linen / Aamer Faiz

By: Aamer Faiz.
Material type: materialTypeLabelBookPublisher: Lahore : UMT, School of Business & Economics, 2017Description: 72 p. CD.Subject(s): Business & economicsDDC classification: TP 658.827677
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