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Imagineering : innovation in the experience economy / Gabrielle Kuiper and Bert Smit ; translated by Monique Hondelink

By: Kuiper, Gabrielle.
Contributor(s): Smit, Bert.
Material type: materialTypeLabelBookPublisher: Oxfordshire : CABI, 2011Description: xiii, 278 p. ; 25 cm.ISBN: 9781780644653 (alk. paper).Subject(s): Branding (Marketing) | Marketing | Creative ability | Customer relationsDDC classification: 658.4063
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LRC University of Management and Technology Lahore.

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658.4063 KUI-I (Browse shelf) Available 108033

"Originally published as: Kuiper, G. en Smit, B. (2011) De Imagineer: ontwerp betekenisvolle belevenissen. Bussum: Coutinho Publishers."

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