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Marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill

By: Brown, Tom J.
Contributor(s): Churchill, Gilbert A.
Material type: materialTypeLabelBookPublisher: Delhi : Cengage Learning India, 2014Edition: 8th ed.Description: xxvi, 478 p. : illustrations ; 29 cm.ISBN: 9788131529409.Subject(s): Marketing researchDDC classification: 658.83
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Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.

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