Marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill
By: Brown, Tom J.
Contributor(s): Churchill, Gilbert A.
Material type:
BookPublisher: Delhi : Cengage Learning India, 2014Edition: 8th ed.Description: xxvi, 478 p. : illustrations ; 29 cm.ISBN: 9788131529409.Subject(s): Marketing researchDDC classification: 658.83
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658.83 BRO-M (Browse shelf) | Available | 107395 |
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| 658.83 BOY-M Market research in practice | 658.83 BRA-Q Questionnaire design [+CD] how to plan, structure and write survey material for effective market rese | 658.83 BRA-Q Questionnaire design [+CD] how to plan, structure and write survey material for effective market resea | 658.83 BRO-M Marketing research : | 658.83 BUR-M Marketing research | 658.83 BUR-M Marketing research | 658.83 BUR-M Markeitng research |
Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.
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