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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

By: Katz, Helen E.
Material type: materialTypeLabelBookSeries: Routledge Communication Series.Publisher: New York : Routledge, 2017Edition: 6th ed.Description: xx, 231 p. ; 24 cm.ISBN: 9781138689152 (hardback); 9781138689169 (pbk.).Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659
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LRC University of Management and Technology Lahore.

Welcome to LRC University of Management and Technology Lahore

659 KAT-M (Browse shelf) Available 106305
LRC University of Management and Technology Lahore.

Welcome to LRC University of Management and Technology Lahore

659 KAT-M (Browse shelf) C-2 Available 110275

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