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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, and Donald Baack

By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, 2016Edition: 7th ed.Description: 496 p. : color illustrations ; 27 cm.Subject(s): Communication in marketing | AdvertisingDDC classification: 658.82
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LRC University of Management and Technology Lahore.

Welcome to LRC University of Management and Technology Lahore

658.82 CLO-I (Browse shelf) Available 107255
LRC University of Management and Technology Lahore.

Welcome to LRC University of Management and Technology Lahore

658.82 CLO-I (Browse shelf) C. 2 Available 107371

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