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Marketing research : an applied orientation / Naresh K. Malhotra

By: Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: Delhi : Pearson, 2016Edition: 7th ed.Description: 968 p. ill., map.ISBN: 9789332555693.Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
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LRC University of Management and Technology Lahore.

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658.83 MAL-M (Browse shelf) Available 105895

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