Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe
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TextPublication details: Hoboken, N.J. : John Wiley & Sons, 2005Description: xix, 284 p. : ill. ; 24 cmISBN: - 0471718378 (cloth)
- 659.1 22 JAF-L
Books
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| UMT Main Campus | 659.1 JAF-L (Browse shelf(Opens below)) | Available | 105264 |
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| No cover image available | No cover image available | |||||||
| 659.1 HES-D Dorfsman & cbs | 659.1 HIC-P Product shots | 659.1 HIG-A The art of writing advertising: | 659.1 JAF-L Life after the 30-second spot : | 659.1 JEF-A Advertising | 659.1 JEF-A Advertising | 659.1 JET-A Advertising management |
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