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Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe

By: Jaffe, Joseph.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : John Wiley & Sons, 2005Description: xix, 284 p. : ill. ; 24 cm.ISBN: 0471718378 (cloth).Subject(s): Advertising -- Psychological aspects | Customer relations | Target marketing | Advertising -- Technological innovations | Interactive marketingDDC classification: 659.1
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