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Why we buy : the science of shopping / Paco Underhill

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BookPublisher: New York : Simon & Schuster, 1999Description: 255 p. ; 25 cm.ISBN: 0684849135.Subject(s): Marketing research | Consumer behavior | ShoppingDDC classification: 658.834

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Current location	Call number	Status	Date due	Barcode
UMT Main Campus Welcome to LRC UMT Main Campus Lahore	658.834 UND-W (Browse shelf)	Available		104780

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Previous	658.834 SHE-M Models of buyer behavior conceptual quantitative, and empirical	658.834 STO-C Consumer insight how to use data and market research to get closer to your customer	658.834 UND-W Why we buy the science of shopping	658.834 UND-W Why we buy :	658.834083 LIN-B Brandchild :	658.8340842 BRI-Y Youthnation :	658.8342 ARN-C Consumers	Next

Includes index.

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